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Public Relations Manager

A public relations manager or PR manager supervises staffs of PR workers, some of whom may be specialists in a particular kind of media, like advertising or marketing. Public relation managers are also instrumental in directing publicity programs that are designed to improve the public image of the organization that employs them. They are also responsible to direct information to groups such as stockholders, consumers, their employees, or the general public. A public relations manager may be called on to clarify the company\'s point of view on important issues or promote their service to community or public interest groups. In some firms, PR managers evaluate sales promotion campaigns, programs, and mailers to make sure they are compatible with public relations efforts. Public relations managers are also required to improve management and employee relations. Motivational videos, in-house newsletters, drafted speeches, and annual reports are also created by the public relations team headed by the public relations manager.

Job candidates applying for the post of public relations managers may need a master\'s degree in public administration or public relations or journalism. A master\'s degree in business administration would be advantageous for a public relations manager in business or other industries. Their study should comprise courses in advertising, business administration, public affairs, political science, journalism, creative and technical writing, word processing, and graphic and audiovisual production.

Search related to:

PR Account Manager
PR Advisor
PR Analyst
PR Coordinator
PR Director
PR Executive
PR Management
PR Manager
PR Vice President

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