- Job titles should have keywords: When you have keywords in job titles you are making sure to attract jobseekers. In most cases, they show up as well. Many job seekers do a keyword search for location and job title or key skills for the job. Your listing with right keywords can get you high rankings.
- Know what jobseekers want: Poorly worded listings put off jobseekers. They point to the fact that the person who drafted the listing is ignorant of the job requirements.
- If the listing is a highly technical position, you'd be better off running it by the department concerned as it would ensure that all the requirements are covered. Top divisional performers should also be consulted as they know well about what is to be expected from the new employees.
- List the requirements needed and preferred: Every job needs certain mandatory skills and some fall into the "it would be great if you could do this too" category. While giving the job description, be sure this aspect is taken care of.
If all the skills and keywords are put in one category, applicants will be confused about what is required and what is preferred.
- Online option: Make sure that candidates can easily apply online and the web form being used is in working condition and is easy to use. The form should not be too long and it should seek only relevant questions.
- Wide audience: If you want to get good returns from the investment on job postings, make sure your brand is seen by a wide audience and they remember it for a long time. Don't forget that you are in a competing marketplace and want to be noticed by the right people.
