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Email Marketing Manager (Open to Remote)
New York City, NY Brand: Camuto Group Req #: 130290 Location Name: New York Design Studio Department: Digital GENERAL SUMMARY: The MANAGER, EMAIL MARKETING is responsible for the strategy and execution of the e-mail marketing and SMS programs, including all campaign management and execution, calendar and asset planning, list integrity, growth, and segmentation, deliverability health, A/B testing and personalization. This position will provide subject matter expertise and leadership to ensure programs and initiatives are well-planned, well-communicated, and well-executed. The Manager, Email Marketing will work directly with digital marketing, brand, design, senior management, and external vendors to develop and execute the customer contact strategy and communication plan from strategic ideation through execution and analysis. REPORTS TO: Director, CRM & Loyalty ESSENTIAL DUTIES AND RESPONSIBILITIES: * Develop integrated, best-in-class email, SMS and direct mail contact strategies that provide relevant, timely, response-driving messaging to customers * Independently own, plan, and execute marketing, lifecycle, operational and transactional e-mails, including email coding, obtaining stakeholder approval, and troubleshooting as necessary * Own, grow and optimize the triggered email program * Work with the Director of CRM & Loyalty to develop and implement a new list growth strategy, leveraging digital partnerships and other digital marketing channels to help drive new, qualified subscribers into the program * Lead efforts related to segmentation, communication, and execution across email, SMS and direct mail * Lead direct reports to deliver flawless execution, including consistent, accurate, on-time, and on-budget programs * Work closely with cross-functional teams within digital marketing, eCommerce and creative/copy to ensure the timely briefing, routing, and approval of email content and campaigns * Develop and execute a thoughtful A/B testing roadmap to test and optimize key elements of the program including creative/design, messaging, frequency, subject lines, etc. * Monitor and report on email and SMS channel performance on a weekly and monthly basis, present to key stakeholders * Share learnings with cross-functional partners ongoing, including top performing creative to optimize engagement * Monitor Email file health, deliverability, and other industry best practices Serve as the email marketing expert for cross-functional projects and in strategic planning and design sessions REQUIRED SKILLS: Versed in e-mail marketing and SMS metrics such as deliverability, open rate, revenue per email, notification etc. * Knowledgeable on all channel (email, SMS) best practices, technologies, and industry trends * Experience creating complex, highly personalized triggered email programs * Understanding of global compliance regulations (CAN-SPAM, TCPA, GDPR, etc.) Passion for email marketing and all things "customer" High degree of initiative, personal responsibility, and ownership Detail-oriented with strong organizational and project management skills Superior process management skills with proven ability to identify and proactively solve problems Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills Understanding of key ecommerce and channel-level metrics, financial analysis, ROI, etc. EXPERIENCE: * 5 years of experience managing complex B2C email programs in retail (fashion or beauty, a plus) * Hands on campaign creation and experience building out advanced segmentation, triggered email campaigns and personalized touchpoints * In-depth, hands-on ESP experience (i.e. Responsys, Klaviyo, Salesforce, SailThru etc.) * 3 years of experience leading, managing, and developing internal talent * Excellent organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize projects * Strong partnership and collaboration with teams including Analytics, Merchandising, Site, Product, Creative and ESP * Understanding of industry benchmarks and desire to stay on top of the latest eCommerce trends * Proven communication and problem-solving skills PREFERRED QUALIFICATIONS: Customer Analytics experience strongly preferred EDUCATION: Undergraduate degree in Marketing; Master's degree a plus |
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