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Digital Marketing Specialist (Camuto Group)
New York City, NY GENERAL SUMMARY: Camuto Group is seeking a creative, self-motivated Digital Specialist, with experience and strong interest across the digital marketing landscape including social media, paid media, and content. You will be responsible for supporting the footwear and accessories business on a day-to-day basis through a variety of programs that drive awareness, engagement, and business performance. You will report directly to the Director, Digital Content REPORTS TO: Director, Digital Content ESSENTIAL DUTIES AND RESPONSIBILITIES: *Support ongoing brand awareness media strategy through management of asset creation and timelines *Work collaboratively with internal and third party media agency team to ensure media delivery and reporting capabilities are current *Liaise with creative and e-commerce teams to ensure product alignment and timing across all media programs *Manage ongoing influencer programming for key retail partners such as Dillard's, Nordstrom, HSN, QVC, Macy's, etc. *Manage daily digital advertising programs for key retailers including Amazon, Pay-per-click and display, Zappos, Microsoft advertising, etc. by adjusting budgets and overseeing platform logistics *Ongoing analysis of programming to determine and execute advertising and programming efficiencies and communicate recommendations internally and externally to ensure return on investment *Support influencer marketing programming for JLO JENNIFER LOPEZ brand through calendar maintenance, product ordering, content tracking, and performance reporting *Work cross-functionally with e-commerce teams to ensure proper alignment for product storytelling across all branded touchpoints *Create and deliver campaign/program wrap reports and analytics on any/all programming for internal and external teams REQUIRED SKILLS: *Proficient in all social media platforms and understand key KPI's and content opportunities across all platforms *Experience in influencer marketing campaign management and knowledge of current social media landscape and platform capabilities *Experience in and understanding of affiliate-based influencer platforms such as rewardStyle, ShopStyle, etc. *Keen understanding of digital media capabilities, with direct experience in managing ROI-focused media campaigns such as pay-per-click advertising *Experience in/understanding of the retail landscape and areas of brand opportunity *Experience in managing media budgets/spend across multiple channels simultaneously *Direct knowledge of reporting platforms such as Adobe Analytics or Google Analytics is required *Proficient in Microsoft Office suite (Outlook, Word, Excel, PowerPoint, Teams) EXPERIENCE: • 3-5 years within PR/Brand Marketing & Retail/Social Media Management and Content Development EDUCATION: • Bachelor's degree |
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