Online Marketing Internship
Clifton, NJ
Online Marketing Internship
Duties: Work with internal and external resources to deliver data-driven insights about customer behavior, traffic patterns, revenue, conversion, navigation, and engagement. Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site. Develop A/B and multivariate tests and experiments. Recommend new testing techniques and next-generation testing technologies to improve test quality and effectiveness. Conduct internal and external keyword research to drive on-page SEO changes and link targets. Manage the discovery and acquisition of relevant industry and sports blog inbound links – creating tailored content as necessary. Use Google Analytics to analyze keyword trends to drive SEO campaigns and updates. Post regularly on the various owned blogs about topics including Criminal Law, Traffic Tickets, Personal Injury and newsworthy events. Drive creativity in approach to developing unique shareable content. Participate in strategic online marketing planning and execution.
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