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Men's Brand Marketing Director
New York City, NY REPORTS TO:VICE PRESIDENT- BRAND MARKETING LOCATION: NEW YORK, NEW YORK DEPARTMENT: MARKETING OVERVIEW The Marketing team is comprised of driven big thinkers that are dedicated to finding the most creative and effective ways to execute a full funnel marketing strategy. Madewell is looking for a passionate, highly motivated brand marketing professional to grow the Madewell Men's brand. This individual will be tasked with setting brand strategy, generating brand awareness and executing an effective marketing approach that reach each customer touchpoint. They must excel in thoughtful storytelling and creative problem solving. The ideal candidate is curious about where the industry and dedicated to finding new ways to achieve brand awareness and differentiation as well as enhance the customer experience and drive retention. This role is responsible for partnering in the development and execution of marketing programs that enhance brand identity and expand awareness of the Madewell men's businesses with a particular focus on North America. This role will be a key partner in driving overall business aligned with the seasonal strategy and connected to KPIs. They will work with cross functional business partners and two agencies to identify press opportunities and develop a cohesive strategy based on brand priorities. The right candidate is comfortable in a fast paced environment and with multi-tasking. They are collaborative and capable of bringing together key stakeholder to drive a strategy that aligns Madewell's strategic goals. RESPONSIBILITIES Execute on the Brand Marketing strategy at the annual/seasonal/monthly levels for the Madewell men's division aligned with the business strategy in partnership with the Merchandising, Performance Marketing and Omni-Channel Brand Operations * Align initiatives with Brand Marketing KPIs and track progress throughout the life of the programs * Leverage customer insights & analytical tools to increase Brand Marketing ROI Partner in the creation and implementation of any marketing tools and collateral to support the marketing strategy across both the retail and direct channels * Implement media and group sales strategy in support of Brand Marketing goals * Partner with the Public Relations team to develop and execute press outreach and events aligned with Brand Marketing strategy * Partner with the Digital Marketing Team on email and digital strategies to ensure the brand marketing message and product strategies are delivered to our customer * Partner with the Store Operations and contact center teams to ensure seasonal product messaging flows through into product knowledge tools, collateral and training for selling associates QUALIFICATIONS **MEMBERS ONLY**SIGN UP NOW*** years' experience in marketing, preferably in specialty retail or fashion, with at least 2 years at a manager level * BA in Marketing, Communications or related fields * Strong leadership skills, entrepreneurial attitude, and can-do mentality * Excellent written and verbal communication skills Analytical mindset who connects strategies with tangible outcomes * Ability to multi-task efficiently and effectively across categories within a constantly changing environment * High-energy person who wants to make an impact on the team & business We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law. |
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