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Brand Marketing Associate - Influencer
Long Island City, NY Brand Marketing Associate - Influencer (Reports to: Brand Marketing Manager Communications) About the Team The brand awareness team is responsible for Madewell's paid influencer strategy and growing brand ambassador program, which both serve the dual purpose of being a key customer acquisition and storytelling channel for the brand. We work to reach our target audience at scale by identifying influencers/ambassadors, activating our community, and amplifying our brand story through relevant campaigns and channels. About The Job We are looking for an Influencer Marketing Associate to join a talented team responsible for paid influencer and ambassador marketing. Our ideal candidate is a brand storyteller, culture maven, and community builder - while also being focused on reporting on key impressions and acquisition metrics, comfortable with contracts and tracking budget. This role reports into the Brand Marketing & Communications Manager. You've got to… *Get us - a passion for the brand that shows up in everything you do, everyday. *Be a strategic thinker - spend time and energy on what drives the greatest results. *Look under rocks, be curious, ask questions and use your smarts to think boldly and do the right thing. *Be a team player - cultivate productive relationships with cross-functional business partners. *Communicate consistently, with purpose and an understanding of your audience. *Be a multi-task master - make quick decisions under tight timelines. *Be nimble and comfortable with change. *Work independently and take the lead, even when all of the pieces are not in place. *Articulate your point of view and have the courage and conviction to stand up for your beliefs. *Have a great fashion aesthetic and be all over what's happening in the industry. *Always be on, up for anything and ready to have fun along the way. We want you to… *Execute a robust paid influencer strategy to drive new customer acquisition and brand awareness, and amplifying key brand messaging and moments. *Create compelling influencer campaign concepts that garner traction beyond paid spend. *Maintain overarching program infrastructure, including program brand messaging, rules of engagement, toolkits, etc. *Partner with cross-functional teams to ensure our content is reflecting product priorities and creative standards as needed. *Identify Influencer/ affiliate/ ambassador partnership opportunities. *Execute consistent relationship cultivation, development and maintenance with influencers and content creators. *Define and develop influencer marketing strategy to encourage brand love and support key product launches. *Manage monthly campaigns inclusive of budget tracking such as developing, writing and creating campaign briefs for content and identify additional creative support needed. *Analyze, review, and report on effectiveness of campaigns to maximize results. *Evaluate social postings for all influencers and provide feedback that aligns with brand values. *Manage all shipping, billing, & product inventory. Oh, and by the way, you… *Have 1-2 years influencer marketing and/or social media experience preferred. Fashion or startup industry experience or heavy interest, a plus. *Have excellent organizational skills with the ability to manage multiple projects at a time. *Have a strong attention to detail and ability to deliver creative feedback. *Have solid written and verbal communication skills. *Must be a resourceful problem solver. *Have an excitement for learning, are open to new experiences and challenges in a fast-paced environment. *Are personable and flexible with demands and changes in extremely fast-moving business environment. *Have a willingness to go the distance to get a job done. *Are proficient in relevant social channels including Instagram, Facebook, Twitter, Snapchat, TikTok and YouTube We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law. |
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