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Senior Manager, Acquisition Marketing
Toronto, Ontario, Canada REQ ID: 325831 At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world. If you're ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team. Bell Residential and Small Business provides the most innovative, industry-leading Internet, TV and Smart Home products and services to Canadians. The Bell Residential Services Acquisition Marketing team is currently seeking qualified candidates, for the position of Senior Manager, Acquisition Marketing - Household. The ideal candidate is a strategic thinker, with strong marketing knowledge and a demonstrated success delivering big wins. The Senior Manager will be the lead in developing the plan to improve Mobility & Internet penetration of households within the BRS footprint. Success in this role is a combination of marketing segmentation, analysis and insight, strategic planning, and channel development. This position will work closely with senior leadership, cross-functional marketing, product, and channel teams to provide detailed and actionable plans and recommendations to drive results. It is critical this position works collaboratively and cross-functionally to deliver a long term, forward looking plan. ACCOUNTABILITIES: *Development of quarterly household marketing plans to achieve the portfolios business goals *Work collaboratively with Mobility to develop the household roadmap and drive senior leadership engagement on critical decisions, including: *Marketing planning *Data segmentation *Governance Results & Reporting *Integration of IT/Process enhancements *Project and Program integration to optimize investment in new tools and capabilities *Understand the market through market analysis, input from sales and operations and competitive intelligence to generate the share insights about our target audiences needs, priorities and challenges *Work collaboratively with customer Insights, product, sales channels, customer experience team and other stakeholders to build the right messaging, positioning, and pricing to appeal to the target audience *Manage key seasonal campaigns with household focus - Back to school, Black Friday, Cyber Monday, Boxing Week *Track progress through performance dashboards and provide regular performance updates to senior leadership *Lead, manage, coach and inspire a talented team of marketers an create a culture of passion, knowledge and excitement around our products CORE COMPETENCIES/QUALIFICATIONS: *University degree in a business discipline with a minimum of 3-5 years experience *Business experience in marketing management, preferably in the telecommunications, banking and technology sector *Strategic planning execution and measurement skills *An appetite for solving complex challenges, and the ability to work well in ambiguity *Ability to build strong relationships and influence across the organization *Experience in managing multiple projects and shifting priorities as required *Results oriented and resourceful *Excellent presentation skills *A proven leader who is committed to grow and develop high performance teams The most successful candidates will be a strategic thinker with ability to quickly identify and understand issues and opportunities in an environment that is highly dynamic and competitive. #LI-PA1 Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. ADDITIONAL INFORMATION: POSITION TYPE: Management JOB STATUS: Regular - Full Time JOB LOCATION: Toronto || Canada : Ontario : Don Mills || Canada : Ontario : Mississauga || Canada : Ontario : Ottawa || Canada : Ontario : Toronto || Canada : Quebec : Montreal APPLICATION DEADLINE: 10/08/2021 PLEASE APPLY DIRECTLY ONLINE TO BE CONSIDERED FOR THIS ROLE. APPLICATIONS THROUGH EMAIL WILL NOT BE ACCEPTED. At Bell, we don't just accept difference - we celebrate it. We're committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or **MEMBERS ONLY**SIGN UP NOW*** to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at **MEMBERS ONLY**SIGN UP NOW***. Created: Canada, ON, Toronto BELL,ONE OF CANADA'S TOP 100 EMPLOYERS. |
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