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Specialist, In-Store Marketing
Barrie, Ontario, Canada Req Id: 320431 The Source is Canada's largest tech retailer, and every day we come into work excited to share cool tech and amazing brands with our fellow Canadians. From your local shopping centre to cool music festivals, we are where Canadians live, work and play. Every day our Associates across the country help Canadians find the tech they want and need. The Source is a great place to work and we are committed to your development through best in class training programs that help you do your best. Behind our in-store Associates is a supporting team of professionals who curate our product assortment, ensure on-time deliveries, create engaging marketing campaigns and help keep our systems running at peak capacity. We are passionate about what we do and look for individuals with their own passion, curiosity and genuine helpfulness to join us! Develop and execute compelling in-store marketing activities that deliver a positive brand perception, enhance the customers' experience and drive qualified traffic, conversion and sales, along with leading and supporting all other 2D experiential elements such as store music, digital content application, and seasonally-themed in-store concepts. KEY RESPONSIBILITIES * Champion an engaging in-store brand experience through the creation of powerful marketing elements; define, plan, document and socialize the in-store brand experience strategy. Execute all elements of the strategy, including in-store marketing, POP planning, digital content strategy and schedule, seasonal activities (ex holiday preparation), marketing of in store programs and cross sell tools. *Plan, calendarize and manage in-store marketing budget. *As an in store marketing lead, leverage internal stakeholders and external partners to regularly evaluate and enhance in-store marketing tools; research, develop and implement new solutions for in-store music, signage, cross-sell messaging and other solutions that contribute to a positive shopping experience. *Understand the heirarchy of the retail fleet, along with key and strategic brand categories within the corporate retail stores and the role that they play in the over company objectives for the purposes of effectively implementing in-store marketing initiatives to achieve optimal results countrywide. *Resarch and develop new in store and lease line POP solutions that encourage traffic, cross sell, conversion, showcase priority categories, positively reflect on The Source brand and effectively deliver on communication objectives. CRITICAL QUALIFICATIONS *Proven competency in developing written project materials, such as project briefs, project timelines, project overviews, presentations, analysis. *Previous retail marketing experience, as well as min coordinator-level experience in a corporate setting. PREFERRED QUALIFICATIONS *Position requires someone with strong written and verbal communication skills. *A strong attention to detail and organizational skills are critical. *Strong interpersonal skills are required, especially ability to build cross-functional relationships and obtain successful buy in. *French language skills an asset. *Graduate of a post secondary program in Marketing/ Business is preferred #corp #corpo Position Type: Management Position: [[extTitle]] Job Location: Barrie || Canada : Ontario : Barrie || Canada : Ontario : Mississauga || Canada : Ontario : Ottawa || Canada : Ontario : Toronto || Canada : Quebec : Gatineau || Canada : Quebec : Montreal Application Deadline: 09/30/2021 Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. As Canada's favourite tech retailer you have the opportunity to work close to home - and we're also proud to offer a competitive compensation package that includes an extensive recognition and rewards program, career development opportunities, multi-faceted training programs, competitive medical and dental benefits, charity and volunteer opportunities and of course, associate discounts! The Source celebrates and embraces diversity as part of our culture. We strive to be an inclusive, equitable and accessible environment that supports both our internal and external customers, ensuring everyone feels valued and respected. Accommodations are available on request for all candidates taking part in any aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or **MEMBERS ONLY**SIGN UP NOW*** to make arrangements. |
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