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Digital Marketing Lead
Digital Marketing Lead JOB REF KH518696 Drive the implementation of the digital marketing strategy with a range of integrated and innovative activity Join a fun, friendly and diverse marketing team Based in Murdoch with free parking, full-time or part-time hours and flexible working opportunities available Kleenheat has been providing energy solutions to homes and businesses across Western Australia and the Northern Territory for more than 60 years. We’re committed to delivering energy for today’s customers and tomorrow’s opportunities, with a focus on safe and reliable products and helpful customer service. We pride ourselves on our values of safety, accountability, integrity, collaboration, and customer focus – with an understanding that our success is underpinned by our people. About the role As the Digital Marketing Lead you will provide marketing operations and digital marketing support to help the marketing team achieve its strategic objectives in the pursuit of effectively positioning Kleenheat in the market and meeting customer acquisition and retention targets. As a digital marketing all-rounder, you will help coordinate and manage digital advertising and website changes while also assisting with the rollout of new software tools, and provide digital marketing and marketing analytics support. Your key responsibilities will include: Coordinate the development of the digital marketing strategy (including management of bespoke campaigns). Develop and manage digital advertising, including but not limited to SEM, Paid Search, Display and Paid Social Media, PPC, retargeting, etc for ongoing activity and campaigns. A/B Testing and agile approach to test and learn. Manage digital campaign optimisation led by in-depth analysis and reporting, including conversion rates and ROI. Working closely with agency partners to implement campaign changes. Competitor tracking and analysis of their digital footprint (i.e. keywords, messages/creative in market). Providing assistance to other Marketing team members on campaigns and projects. To excel in the role you’ll require the following: Tertiary qualifications in Marketing, Digital, Communications or business related discipline, or relevant industry experience in a similar position is required. Minimum four years’ experience in an advertising or marketing environment with responsibility for digital components of the marketing function. Extensive experience in the interpretation of web analytics reports, preferably from Google Analytics and usage of GA4, including utilising dashboards. Exposure to a wide range of digital marketing tools and the ability to learn quickly. Excellent written and verbal communication skills. Ability to work in a team environment and contribute creative ideas. Capability in Microsoft Office is essential. Experience with workplace collaboration tools (eg. Monday.com, Asana, Basecamp). We value our employees At Kleenheat, we have a range of benefits to keep life flowing inside and outside of the workplace. Flexible work options for most roles including start/finish times or working a combination of days from the office and from home. Kleenheat’s employee discount off your residential LPG or natural gas account. Competitive remuneration including allocation of Wesfarmers shares and participation in our annual incentive plan. Time for family with parental leave payment up to 16 weeks. Ongoing professional learning and development opportunities across our diverse businesses and the Wesfarmers Group to help you progress your career. Access to a range of health and wellbeing initiatives including private health insurance discounts, our employee assistance program, annual flu vaccinations, support resources and our safety-first culture. Salary sacrifice opportunities, including novated lease vehicle packaging. Access to benefits across Wesfarmers including staff discounts at Bunnings, Kleenheat, Kmart, Target, Officeworks, Clear Skincare Clinics and Wesfarmers sponsored arts events. We welcome people with different skills, and life experiences and encourage individuals from diverse backgrounds to apply. We pride ourselves on developing and supporting people and recognise the importance of flexibility. When you apply, please let us know if you are seeking a flexible employment. We are committed to building an engaged and talented workforce that is representative of the people who live in the communities where we operate. Fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results. We welcome and encourage people from diverse backgrounds and particularly, Aboriginal and Torres Strait Islander people to apply. Applications close: 5pm AWST, Friday 17 February 2023. We reserve the right to commence the recruitment process prior to the closing date. It is recommended to apply as soon as possible. Agency applications will not be accepted. #LI-POST W kleenheat.com.au/careers E **MEMBERS ONLY**SIGN UP NOW*** View ALL opportunities at Wesfarmers Chemicals, Energy & Fertilisers |
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