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Dentsply Sirona. Job Title
Senior Marketing Manager (m/f/d) Clinical Software and Solutions - Bensheim, Germany (65819)

Dentsply Sirona.

Job Description
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.
Bringing out the best in people
As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.
Working at Dentsply Sirona you are able to:
Develop faster
- with our commitment to the best professional development.
Perform better
- as part of a high-performance, empowering culture.
Shape an industry
- with a market leader that continues to drive innovation.
Make a difference
-by helping improve oral health worldwide.  
Senior Marketing Manager (m/f/d) Clinical Software & Solutions – Bensheim, Germany
This is an outstanding opportunity to build a software and digital services business in the medical industry and shape the future of digital dentistry. The position will be a part of the newly formed Clinical Software & Solutions business (CSS), and you will play a key role to help to guide the digital transformation in marketing.
Key Responsibilities:  
•    Define Marketing for future software and digital service solutions
•    Define marketing channels best suited for SaaS and PaaS offerings incl. transition along the roll-out
•    Define Content Strategies across multiple channels
•    Help create a new marketing architecture for G2M and ever-green performance marketing
•    Develop data unification and activation strategy’s suitable for digital services and SW business
•    Develop B2B and B2C communications strategies 
•    Define market and customer segmentation jointly with strategic marketing team 
•    Manage Algorithmic Buying platforms 
•    Work in a fast-paced, goal-oriented environment with flat hierarchies and an expectation to make an immediate impact
•    Identify new business opportunities for PaaS and SaaS Solutions as input for business innovation team
•    Help Define a first of its kind, innovative approach to Dental Marketing 
•    Collaboration with global core markets to ensure consistent logic for engagement, sales, and incentives
Requirements and Qualifications:
•    University degree in business, communications, marketing, psychology, law or similar
•    5 years’ experience in Marketing – particularly in Adtech, Martech, digital media agency or digital services with strong operational/BD mindset
•    Familiarity with the Global Programmatic Ecosystem and Technology Sales
•    Familiarity with DCO, Cookie-less tracking, ad serving, data ingestion and audience building
•    Prior experience developing marketing strategies for B2B launches
•    Understanding of PaaS/SaaS business models and the B2B2C sales cycle
•    Fluent in English, German is a plus
•    Proven problem solver
•    Strong quantitative / analytical skills
Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.
If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com
. Please be sure to include “Accommodation Request” in the subject.

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