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Job Title
SEO Content Analyst
Company
News & World Report L.P
Job Description
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.
We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our 'Best' series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.
Your role in helping us shape the future:
As a member of the U.S. News Money team, you will be involved in implementing our SEO strategy for traffic growth that helps drive the future of our business. You will be a key member of a fast-growing organization that is goal-oriented and re-shaping our future.
The primary responsibilities of the SEO Content Analyst will be to champion our organic traffic growth through smart, actionable search tactics and work closely with the Consumer Advice team to improve editorial content through search. You will assist in the analysis and reporting and be the resident expert on Search algorithm updates and industry trends. If you dream about Robots.txt or know how to use “canonical” in a sentence, then you’ll love this role.
The SEO Content Analyst will work closely with the Money product and editorial teams to generate and maintain highly optimized, of interest content. This position will also work to improve overall organic performance and assist with reporting, analysis and recommendations across the money vertical.
Are you up to the challenge?
Responsible for analyzing, identifying and managing SEO initiatives and organic search opportunities
Develop and deliver clear SEO KPIs and attain improved organic traffic growth
Create and implement specific page-level SEO recommendations
Execute strategic on page and technical SEO activities across keyword research, link-building, page indexing and crawling
Work closely with SEO Lead, Product, Editorial, Tech and Business Intelligence departments to drive implementation of SEO recommendations
Create detailed and routine analysis and reporting of SEO KPIs
Provide analysis of competitor sites and identify areas of opportunity
Stay abreast of new tools, trends and best practices on all search engine algorithm updates (primarily Google) and the SEO industry
Participate in special projects that may support other verticals as requested.
POSITION REQUIREMENTS
You should definitely have:
Bachelor’s degree, preferably Business major or similar, or equivalent experience
3 or more years of professional SEO experience with proven results
Knowledge of SEO methodologies and best practices
Experience with reporting/tracking tools including Adobe Analytics, Google Analytics and Google Search Console, SEO optimization platforms such as Searchmetrics, SEMrush and data-driven SEO analysis
Proven success in creating and implementing SEO plans and strategies resulting in tangible growth in organic traffic
Experience working with cross-platform teams to implement SEO strategies
Advanced skills in Microsoft Excel, HTML and understanding source code
Experience working with content teams
It would be nice if you had:
Familiarity with Schema.org markup a plus
Experience with crawling software such as Screaming Frog SEO Spider and DeepCrawl a plus
Experience with SEO for media sites is a big plus
What it’s like to work with us:
Talent is our best asset!
We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
Entrepreneurial, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
Other Job Info:
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
This position will require the successful candidate to show proof of vaccination against COVID-19. As an equal opportunity employer, the Company will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Share a resume and a cover letter for consideration.
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Location
Washington, DC
Company Profile
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.
We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.
We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.
More Information
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