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Emerson Electric Co Job Title
Product Marketing Manager

Emerson Electric Co

Job Description
Product Marketing Manager ','21002555','United States-Michigan-Novi','','Marketing','Aug 16, 2021','!*!

If you are an experienced B2B Product Marketing or Business Development professional looking for an opportunity to grow, Emerson has an exciting opportunity for you!  Based in our Novi, Michigan location, you will be responsible for growing our broad automation product portfolio, developing strategies and programs to increase market penetration with regional and global impact.

Based on thorough market analysis and customer understanding you will assess the introduction of products and technologies to achieve customer needs and support a consistent and effective growth strategy for the assigned portfolio. Interaction and collaboration with different departments will be key to achieve your goals and programs.

You will be part of the Global Product Marketing team.

This position requires a customer-centric mindset—someone who can understand customer needs and challenges and envision the next generation of products to solve the most challenging problems our customers face.


Identify opportunities for new product development within the Machine Automation segment. Conduct market, product, competitor and customer research to determine unmet customer needs and translate into product requirements.

Maintain responsibility for the entire product lifecycle, from the initial idea/assessment, through launch, growth, mature and phase out. You will champion initiatives to increase the profit of the company.

Develop a robust foundation for new product launches through strong promotional marketing campaigns (launch packages, trade shows, advertising, and relevant literature) and internal sales support initiatives.

Manage existing product lines by compiling and analyzing internal and external data on customers, products, and competitors and making strategic and tactical decisions. (i.e. segmentation analysis, product life cycle analysis, etc.)

Create product line architecture plans (roadmaps) for platform products and aim to optimize portfolio (product line consolidations, phase out, redesign, cost reduction)

Actively collaborate with Engineering, Operations, Business Development and Sales teams from development through all phases of the development process cycle, and occasionally lead as Project Manager.

Support new and existing initiatives to streamline operations/production within the current product portfolio. Proactively work with sales and customers on product adoption and transition.

Develop pricing strategies.

Visit customers regularly to gain insight into market needs.

Develop a network of contacts internally and at end users, OEM’s and distributors.

Provide technical support, training, and presentations to inside and outside sales groups as necessary.



You act with a clear sense of ownership. You display a can-do attitude. You deliver messages in a clear, compelling, and concise manner. You use customer insights to drive and guide the development of new offerings. You persist in accomplishing objectives despite obstacles and setbacks. You follow through on commitments.


Bachelor’s Degree in Marketing, Business, or Engineering

3 years experience in B2B marketing or relevant technical background

Strong technical acumen

Proficient in MS Office

Ability to travel 20%

Legal authorization to work in the United States



MBA Preferred

5 years’ experience

Full Cycle” project management expertise (from conception through R & D, to manufacturing, to customer)

Experience in Machine/Factory Automation is a strong preference

Experience with pneumatic applications or other fluid control technologies


Our Commitment to Our People

We invest in our employees to ensure they have the marketplace knowledge, skills and competencies to compete and lead in a global economy. Our training programs focus on end-to-end development from onboarding through senior leadership.

Flexible and competitive benefits plans offer you the right options to meet your individual/family needs:  medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement, and more.  We provide employees flexible time off plans including paid parental leave (maternal and paternal), vacation and holiday leave.

Our success is measured by the positive impact we make on people, our communities and the world in which we live. Learn more about us!.

Our Commitment to Diversity & Inclusion

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.

Diversity and Inclusion at Emerson is about welcoming, respecting, and valuing the differences each employee possesses. Inclusion is creating a real sense of engagement, belonging and connection for all employees. Learn more about our Culture & Values and about Diversity & Inclusion at Emerson.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.


Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to idisability.administrator@emerson.com.  
','!*!ABOUT EMERSON Emerson, a Fortune 500 company with $18.4 billion in sales, more than 20 Innovation, Solutions & Engineering Centers, and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers. We are innovators, question-askers and problem-solvers. We don’t settle for good enough or “This is the way it’s always been done.” Instead, we push ourselves and strive for the “never been done before.”  Our Automation Solutions business enables the greatest use of the world's most valuable resources, ensuring the performance and safety of industries that are the backbone of daily life. Our Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure. No calls or agencies please. ','Product Marketing Manager

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