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Brunswick Corporation Job Title
Life Fitness - Associate Product Marketing Manager

Brunswick Corporation

Job Description
It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.

Have what it takes? Join us.


The Associate Product Marketing Manager is responsible for developing integrated marketing campaigns directed at their respective product/brand in addition to supporting the broader Product Marketing team initiatives across other brands in order to accelerate speed to market and drive efficiency.

This position works closely and partners with Product Marketing Managers, the Product Management team, Segment Marketing, and other internal departments to leverage activity and facilitate program execution and deliverables.


Determine global positioning and key messages of new and existing products under the assigned brand or brands.
Collaborate and assist up to 3 other brands within the Life Fitness portfolio in maintaining accurate data, images and information for both internal and external systems. This could include product line specs, Qvidian inputs, web page auditing, etc.


Plan and execute creative, data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content
Design and manage marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers
Work with the analytics team to track and analyze campaign effectiveness to determine ROI and go-forward plans.
Develop multi-touch demand creation programs that leverage both inbound and outbound tactics, including email, content, webinars, database marketing, SEM, retargeting, social media, etc.
Work with marketing communications, digital marketing, trade shows/events, and global marketing teams to execute plans
Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key messages
Perform competitive marketing analysis to understand and react to competitive positioning and messaging
Direct creative team/agency to create new sales and marketing tools, including but not limited to digital sales tools, white papers, videos, and case studies
Direct interactive team/agency to create new pages and update existing pages directed at assigned customer segments
Assist in maintaining department budget including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation
Assist in the management of external vendors and suppliers with designated and across team
Assist in maintenance of various product specific marketing tools
Provide additional support to tasks and/or projects of the Marketing organization as needed


BA/BS in marketing, business, or related field of Fitness.
2 to 5 years marketing, sales or product experience and/or internal Life Fitness experience with in-depth system knowledge of SFDC, Oracle, BI.Strong fitness market and product knowledge
Global or large company experience strongly preferred
Experience with systems processes, maintaining brand standards and creative development process

Ability to thrive in chaotic environment with many unknowns and changing objectives.

Strong communication (both verbal and written) and presentation skills
Ability to work in a multi-time zone environment

Ability to multi-task and manage multiple projects and deadlines simultaneously.
Ability to travel up to 10% of the time, including internationally.
Proficient in MS Office (Word, Excel, PowerPoint, Project).

Innovative: A successful candidate has to feel comfortable in fast-changing environments and be willing to take risks and consider new and untested approaches.
Technical: The candidate had to possess in-depth knowledge of marketing fundamentals in order to use his/her expertise and specialized knowledge to study issues in depth and draw conclusions.
Strategic: This leader takes a long-range, broad approach to problem solving and decision making through objective analysis, thinking ahead and planning.
Communication: The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information.
Persuasive: This leader builds commitment by convincing others and winning them over to his/her point of view.
Results driven: A successful candidate adopts a strong orientation toward achievement, holds high expectations for him/herself and others, and pushes to achieve at high levels.
Tactical: This candidate emphasizes the product of immediate results by focusing on short-range, hands-on, practical strategy.
Consensual: This leader values the ideas and opinion of others and collects their input as part of the decision-making process.

We are the people behind life’s passions.

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrservicecenter@brunswick.com or 1-888-735-4767.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

EEO is The Law - click here at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf">www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf">http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf for more information

Brunswick at http://www.brunswick.com/privacy.php">www.brunswick.com/privacy.php">http://www.brunswick.com/privacy.php and Workday Privacy Policies

#Brunswick Corporation - Life Fitness

Brunswick Corporation (NYSE:BC) is home to the people behind life’s passions. Our company is made up of some of the world’s leading lifestyle brands in categories such as recreational boats, marine engines, fitness equipment, active recreation, and activated workplace products. While we are family to 14,000 employees around the world, three divisions in more than 30 countries create a local environment, with our global headquarters in the Chicago suburb of Mettawa, IL.

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