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Employer Sponsored Job (Free to apply to)
CenturyLink, Inc Job Title
Lead Marketing Vertical Program Manager - Healthcare

Company
CenturyLink, Inc

Job Description
Job Summary

The Integrated Marketing Vertical Program Manager for the Healthcare industry
contributes to the go-to-market strategy and marketing plans for the Government Enterprise and Research business unit. Owns and continuously improves the Healthcare vertical strategy within Integrated Marketing by establishing clear inputs, outputs, and processes. This includes the development of innovative programs, product solutions and content to drive demand and enable sales teams to have impactful conversations in the healthcare market.

Job Description

Analyzes data, assesses market trends, engages with subject matter experts, conducts literature review, prepares reports to develop segmentation, targeting, positioning, and recommend the marketing mix.
Translates business needs into actionable sales and marketing programs. Identify areas of unaddressed market opportunity and propose innovative product solutions to capture the opportunity working with the product teams to develop.
Enable account teams with timely insights and positioning to engage in strategic, impactful sales conversations with industry buyers
Develops marketing messaging and materials for vertical campaigns that are consistent with the company and brand positioning and aligned to target personas and segments working with 3rd party resources and internal teams to execute
Support sales, marketing, and product stakeholders as a marketing subject matter expert through workshops, public appearances, account planning, and publishing.
Interface with field marketing team regularly to ensure tools, initiatives and best practices are adopted in regions and leads are followed up on.
Collaborate with Segment Strategy, Solution Marketing, Marketing Operations and Corporate Marketing to develop demand generation strategies targeting key customer segments in alignment with sales feedback, new product releases and market opportunities
Partners with marketing operations teams to measure /analyze solution and program performance and to optimize programs as needed on an ongoing basis.

Qualifications

Bachelor’s degree required.
6 years relevant experience
Experience within the Healthcare vertical preferred
Commitment to meeting deadlines.
Attention to detail.
Ability to work on fast-paced, complex projects.
Able to translate high-level business needs into a clearly articulated strategy and explicit actions
Self-sufficient with ability to proactively identify and engage appropriate resources needed to achieve program objectives
Exceptional oral and written communications and presentation skills at the executive level and with large audiences
Ability to interpret and produce visualizations of data, primarily via spreadsheets and charts.
Able to make high-stakes business decisions based on a thoroughly researched point of view
Excellent interpersonal skills to manage high-stress situations and facilitate progress among stakeholders.
Background in sales, sales engineering, consulting, product management, marketing, are a plus.
Master’s Degree preferred.

Education

Bachelors or Equivalent

Alternate Location:
US-Colorado-Broomfield; US-Illinois-Chicago; US-Missouri-Town And Country; US-New York-New York; US-Virginia-Arlington
Requisition #
211326
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/ EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”).  We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Job duties and responsibilities are subject to change based on changing business needs and conditions.
Job Segment:
Program Manager, Engineer, Consulting, Manager, Management, Marketing, Engineering, Technology


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Location
Herndon, VA



More Information

Postal code: 201713202





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