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+ Equity Advisor - Mercedes...
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Employer Sponsored Job (Free to apply to)
Penske Automotive Group, Inc Job Title
Equity Advisor - Mercedes-Benz of Chantilly

Company
Penske Automotive Group, Inc

Job Description
Summary/Objective
The Equity Advisory is responsible for the providing an appraisal of vehicles to customers to establish equity and informing customers of options for purchase of new vehicle at dealership gross profit, volume and customer satisfaction standards.
Essential Functions
Solicits owners of previously sold vehicles by phone or email for purposes of providing an appraisal of current vehicle, establish equity in vehicle and offering options for trade in and purchase of new vehicle
Meets with customers having vehicle serviced to appraise current vehicle, establish equity and offer alternatives for trade-in and new purchase
Knows and understands equity and values, and is able to explain depreciation to the customer.
Appraises vehicles for other sales team members to establish value for trade in.
Provides second opinion on appraised value and equity on request of customers, Equity Advisors or sales team
Approaches, greets, and offers assistance or direction to any customer who enters the showroom or sales lot
Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month
Writes complete sales orders and processes paperwork in accordance with dealership policies
Maintains an owner follow-up system that encourages repeat business and contributes to customer satisfaction
Maintains a prospect development system
Conducts business in an ethical and professional manner
Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
Follows dealership procedure to obtain proper identification from customer prior to test drive
Follows dealership sales process as directed by Sales Management. Demonstrates new vehicles. Offers test drives to all prospects; obtains identification from customer prior to test drive; follows test drive route
Exhibits high level of commitment to customer satisfaction
Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals
Keeps abreast of new products, features, accessories, etc., and their benefits to customers
Ensures the sales manager has an opportunity to meet each customer
Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.)
Prepares sold vehicles for customer delivery prior to customer arrival
Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
Schedules first service appointment
Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met
Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively
Attends company meetings as required
Maintains a professional business appearance as determined by dealership management in accordance with company policies
Knows and understands the federal, state and local requirements which govern the company's business
Coordinates with the sales manager to set and sales quotas. Meets the profit margin goals for vehicle sales
Greets customers promptly and is polite and friendly
Consistently follows the outlined sales process
Utilizes floor time effectively in meeting the customers' needs and soliciting sales
Performs pre-delivery inspection and road test before delivery to customer
Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty
Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership. Understand equity and values, and be able to explain depreciation to customer
Conducts telephone transactions courteously and promptly
Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
Utilizes dealership CRM/DSM system
Has ability to communicate effectively with new car buyers/customers and according to their preferred method of communication, whether by phone, by email, or in person and able to train other subordinates to do the same
Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers
Directs customers to product information resources, including those available on the Internet
Maintains an ongoing customer database to capture repeat business
Attends product and sales training courses as determined by sales management and manufacturer
Maintains required dealership certifications
Sells/Leases and delivers vehicles
Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies
Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average
Moves and arranges display vehicles on showroom and on lot as directed by management
Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude
Understands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in compliance
Maintains reporting systems required by general management and the manufacturer
Ensures that the work areas and customer waiting area are kept clean
Follows all attendance and punctuality standards with adherences to timekeeping standards
Follows the Code of Business Ethics and Conduct
Understands and follows all work rules and procedures and follows lawful directions from Supervisors
Upholds the company's non-disclosure and confidentiality policies and agreements
Maintains a professional appearance for self and subordinates in accordance with company policy
Attends pertinent training on request
Assists with organizing and attends special events held at dealership or in the community
Attends company meetings as required
Other duties as assigned
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice
EEO Statement
The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.
Req Number: 6861
Type: Full-time
Dealership: Mercedes-Benz of Chantilly
Location Address: 14841 Stonecroft Center Court


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