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Dentsply Sirona. Job Title
Director of Marketing, Lab- Charlotte, NC (68739)

Dentsply Sirona.

Job Description
Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. 
Bringing out the best in people
As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.
Working at Dentsply Sirona you are able to:
Develop faster
- with our commitment to the best professional development.
Perform better
- as part of a high-performance, empowering culture.
Shape an industry
- with a market leader that continues to drive innovation.
Make a difference
-by helping improve oral health worldwide.  
The Director of Marketing, Lab 
role is responsible for directing and overseeing the downstream marketing vision, objectives, initiatives, and marketing plans for the commercial North America organization to meet current and future business goals and strategies.  Serves as the Commercial Marketing leadership interface between BU Marketing Platforms, R&D, and US RCO Sales organization. The ideal candidate will analyze and define the macro market for commercial product growth; maintain an analysis defining the total market, company market share, competitor market share, and sales performance.
Key Responsibilities:
Develops marketing plans, business plans, marketing strategies, and action plans for identified targets of opportunity that clearly define objectives and goals.
Achieving top-line and bottom-line revenue objectives while staying within the allocated SG&A budget.
Provides coordinating guidance across the RCO, performing regular reviews of brand management according to developed processes and guidelines.
Consults and collaborates with upper management to develop business visions and strategic direction.
Drives Executive Review portion of the S&OP process, in coordination with the Sales and Distribution departments.
Communicates key objectives to Marketing staff, senior management, and Sales personnel as appropriate.
Provides strategic market research support, conducting regional and/or local competitive surveillance and highlights reporting.
Provides reports to VP of Marketing US RCO, highlighting changes/recommendations on the business and relevant Marketing summaries.
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity.
Monitors competitive products and marketing activities.
Evaluates and recommends distribution channel development programs.
Serves as liaison with outside agencies on ongoing promotional campaigns.
Oversees development and production of promotional and collateral materials
Establishes and maintains relationships with industry influencers and key community and strategic partners.
Resolves conflicts and facilitates changes in the structure of the marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
Conducts marketing surveys on current and new product concepts, and provides feedback for future product development
Provides direction, leadership, and Marketing culture to Brand Management, Marcom, Web, EDM, Social, and Analyst functions.
Establishes priorities and develops task assignments for department personnel.
Selects, evaluates, and develops staff to facilitate the attainment of company strategies and objectives.
Reviews and approves selected invoices, expense reports, marketing/communication material, marketing plans, and content documents for assigned areas.
Consolidates annual marketing plans for assigned area, monitoring performance to ensure that current and anticipated needs are met. 
Establishes processes and metrics for marketing activities to ensure the effectiveness of marketing activities.
Provides leadership and support to direct reports relative to the progress of work, resolution of problems, and assurance that standards for quality and quantity of work are met.
Provides consistent performance feedback and coaching to direct reports to assist in employee/career development.
Ensures that proper regulatory procedures and work instructions are in effect and are being closely followed by all direct reports.
Complies with company and departmental policies.
Working through Quality Group, reports complaints in accordance with complaint handling process.
Performs other duties as assigned.
B.A. or B.S. required in Marketing or Business from an Accredited University or College, advanced degree preferred
Years and Type of Experience:
A minimum of 15 years management experience with a minimum of 10 years of classical marketing or product marketing experience
Areas of experience should include team-based projects, new product development/management, brand development, customer estimate management, EDM/social initiatives, and web/e-commerce and Marketing communications.
Experience in the pharmaceutical/medical device industry and/or consumer packaged goods is strongly preferred.
Demonstrated success in the positioning of a new brand and new products within an established market.
Experience and comfort working in a fast-paced environment and delivering results with efficient use of resources.
Experience working with external suppliers, e.g., advertising, research, and P.R. agencies.
Key Required Skills, Knowledge, and Capabilities:
Knowledge of the methods and procedures involved in strategic business planning and classical marketing; knows the organization’s markets and products, key business processes, distribution channels, key suppliers, and industry competition.
Ability to supervise/forecast expenses for department/company needs.
Creative skills for both printed materials, advertising, and presentations.
Knowledge of multi-media production, communication, and promotion techniques and methods.
Knowledge of principles and processes involved in business and organizational planning, coordination, and execution.  This includes strategic planning resource allocation, leadership techniques, and classical Marketing modeling.
Knowledge of the policies and procedures involved in managing an organization’s risk exposures to achieve its objectives in a manner consistent with the public interest, safety, environmental factors, and the law.
Experience in health care preferred
Dentsply Sirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.
If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com
. Please be sure to include “Accommodation Request” in the subject.
For California Residents:
We may collect the following categories of personal information in connection with the submission of your resume or application materials to us for employment, and if hired, your employment with us: identifiers (e.g., name, address, email address, birthdate); personal records (e.g., telephone number, signature, education information, criminal background information, passport number and visa information); consumer characteristics (e.g., sex, marital status, veteran status, race, disability, sexual orientation); professional or employment information (e.g., resume, cover letter, employment history, background check forms, references, certifications, transcripts and languages spoken); and inferences from personal information collected (e.g., a profile reflecting abilities and aptitudes). 
The above categories of personal information are collected for the following business purposes: performing recruitment and hiring services; processing interactions and transactions (e.g., to comply with federal and state laws requiring us to maintain certain records, managing the workforce); and security (e.g., detecting security incidents, protecting against fraudulent or illegal activity). 
For additional details and questions, contact us at careers@dentsplysirona.com

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