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General Manager

The general manager, or GM, of a company is the officer who, in effect, oversees and supervises all of the activities going on in the organization. The GM is responsible for leading or coordinating strategic planning functions; overseeing the performance of the sales, marketing, accounting, HR, logistics, operations, and manufacturing departments; participating in the formulation and implementation of organizational policies, change management, and resources allocation; conducting annual wage scale surveys and ensuring that employee wages follow wage and salary guidelines; setting and monitoring organizational profitability targets; reviewing financial statements, sales, and activity reports to measure productivity; and determining staffing requirements.

A general manager position requires expertise in handling operations and in supervising a wide variety of departments. GMs may come from any of the business departments, but they will typically have experience managing a variety of business units. Occasionally, some organizations may invest similar responsibilities in a managing director, regional vice president, chief financial officer (CFO), chief operating officer (COO), chief marketing officer (CMO), plant manager, branch manager, or segment manager.
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