You should always send a cover letter with your resume if you're seriously interested in a position. A sales resume will cover a lot of details that show why you are a good fit for the job, but you should also include a strong cover letter, even if you haven't been asked for one, if you really want to be considered for the position.
Keep the following points in mind while writing a strong cover letter to go along with your resume. Here are a few general cover letter tips that will help you:
1 - Always Keep It Short
A hiring manager or interviewer doesn't have a lot of time to read through long cover letters. A cover letter needs to be to the point and precise. It's your resume that needs to include all the other details about your experience and qualifications. Don't write long lines of appreciation and thanks. Instead keep them short and sweet. Most interviewers will request your resume early on in the application process. Remember that even if they don't ask you for one, always include a cover letter when sending them your resume. When sending a resume via email, remember never to attach a cover letter. Instead, always include it as the body of the email.
2 - Keep It Professional, But Friendly
Your resume is a formal document and you can't afford to get friendly with it. The cover letter, on the other hand, allows you to add a personal touch to your mode of communication. Get creative and add some points that will take the reader by surprise. A cover letter is a good way to let the interview know more about your personality. Sales professionals should be friendly, and portraying this in your cover letter portrays you in a better light with a potential employer.
3- Be Original
You can use some cover letter tips from the internet, but it's important to add your own personal touch in order to impress the interviewer. There are a number of people who choose to simply copy and paste a cover letter, and they usually don't get the job, so focus on creating short content that is yours and speaks about you.
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